Overview
Digiday Video | November 8, 2012 | New York
Mining for Gold in Online Video. Like the panhandlers of the California Gold Rush, today's media buyers and consumers of online video are sifting through the vast amounts of common video content to find something worth watching or associating with a brand. With the low barrier to entry for so-called content creators and marketers weighing a build-vs-buy approach to online video, this is no small feat. The industry as a whole needs to make it easier to find those needles in the haystack before audiences start patching those cut-cords back together. The Digiday Video conference will explore these issues as well as ways to make it easier for both audiences and advertisers to strike it rich in online video.


Ryan Vance, VP Programming & Production, Revision3
Wilson Cleveland, SVP Content Development, CJP
Alan Wolk, Managing Director, Social Media Strategy, KIT Digital

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