Speakers
Digiday Video | November 8, 2012 | New York
Industry pioneers, visionaries, and leaders will fill the stage to take a deep dive into the rapid changes and growth of Digital Video for advertisers and media companies in Online, Social, Mobile, Gaming, and Out of Home media. The one day high-level conference will explore the dynamics and creation of video content, advertising, and video ad delivery and distribution. Digiday Video will the discuss the business side and strategy of creating content (premium, original, UGC, and branded), video advertising, and reaching and engaging mass and vertical audiences.
PAST VIDEO SPEAKERS INCLUDE:
 | Ken Lagana, SVP CBS Interactive Sales, CBS Kenneth Lagana is Senior Vice President of sales for the Entertainment Division at CBS Interactive. In this role, he oversees sales for properties including CBS.com, The CBS Audience Network, TV.com, and CHOW.com. Lagana joined SportsLine.com in December 1999 and held various management positions throughout his tenure with the company. His role included oversight of sales revenue generating aspects of the business, as well as sales management of league-based relationships including: NFL, PGA Tour, and the NCAA. |
 | Jason Shulman, VP of Sales, Adap.tv Jason is responsible for the strategic planning and management of all partnership sales and business development operations. He has more than 15 years experience in facilitating the growth of both advertising agencies and high- technology companies. Most recently, Jason was the Chief Revenue Officer at [x+1] where he led the worldwide business development team, including direct client acquisitions and channel partnerships. Prior to [x+1], Jason was an executive vice president at Carat, a subsidiary of Aegis PLC, where he was responsible for leading all new business efforts in North America for the world's third largest interactive agency. |
 | Ryan Vance, VP of Programming and Production, Revision3 Ryan is a 15-year television and online media veteran and has been responsible for hundreds of hours of programming at HGTV, DIY, G4, Syfy and the WB. He currently oversees all of Revision3's current production as well as programming acquisitions and strategy. |
 | Doug McFarland, Chief Digital Officer, HealthiNation Doug McFarland is Chief Digital Officer for HealthiNation, a media company that produces and syndicates original, award-winning health and lifestyle video. Prior to joining HealthiNation in September 2010, McFarland was Co-CEO of Dimestore Media (sold to KnowledgeNetworks). Previously, McFarland was the CEO of ScanScout (sold to Tremor Video), and had served as EVP/GM of Eyeblaster. |
 | Wilson Cleveland, SVP & Principal Digital Media & Content Development, Wilson Cleveland joined CJP in 2001 and currently oversees the firm's Digital practice, which he founded in 2006. CJP's Digital practice creates integrated, award-winning digital marketing, branded entertainment and social media programs for companies across industries. |
 | Karen Cahn, VP of Branded Partnerships for Branded Experiences, AOL As GM for Branded Entertainment at AOL Karen's responsible for product strategy, sales and revenue management, as well as partner/talent management of AOL's premium slate of video programming. Since joining AOL in March 2011, Karen's team has successfully paired brands with premium video content from producing partners and talents. Previously, Karen spent ten years at Google, where she held various leadership roles in search, video, and display advertising. |
 | Alan Wolk, Managing Director, Social Media Strategy, KIT Digital One of the only new voices to come out of the creative side of the ad business, Alan Wolk has staked out a distinctive space for himself. In his role as Managing Director of Social Media Strategy for Kit Digital , Wolk combines his common-sense approach to strategy with the hands-on experience of over 15 years in the ad business. It's a combination that has made him the go-to guy for digital thought leadership, speaking and consulting. |
 | Paul Kontonis, VP, Group Director of Brand Content, Digitas Paul Kontonis is the VP, Group Director of Brand Content at The Third Act of Digitas, a leading global integrated brand agency, and an interactive media and brand content veteran that has executive produced over 25 original and branded entertainment web series. Prior to the Third Act Paul was the Senior Vice President of Branded Entertainment of MATTER, an Edelman Entertainment and Sports Marketing Company. |
 | Mitchell Reichgut, Principal, Jun Group Entertainment Mitchell Reichgut founded Jun Group Entertainment in 2003 with partners Mitch Golden and Bruce Forest. The company's patent-pending process distributes free, sponsored music, video, and games to the entire global file sharing community. Clients include NBC Enterprises, Cadbury Schweppes, Hearst-Argyle Television, and PALM Entertainment. Before founding Jun Group, Mitchell headed up the New York interactive division of Bates Worldwide Advertising. |
 | Adam Gerber, VP, Sales Development & Marketing, ABC Television As the VP of Sales Development and Marketing, Gerber leads a team supporting the ABC sales organization while helping create advertising solutions for all ABC platforms. Gerber previously served as chief marketing officer with Quantcast and as vice president, advertising product and strategy at Brightcove, Inc. |
 | Erin McPherson, VP & Head of Video Programming and Originals, Yahoo!, Inc. Erin McPherson oversees development, production and content partnerships for original programming, and is also responsible for the video business across Yahoo! Previously, she was VP and Head of Business Development for Yahoo! Media, where she was responsible for the company's deals with publishers and media companies such as Associated Press, hulu, CBS, Turner and Zynga. |
 | Fred Seibert, Founder, Frederator Studios Fred Seibert makes original cartoons and television networks. In 1998 former Hanna-Barbera Cartoons president Fred Seibert formed Frederator Studios, an independent television production company. He is the executive producer of six animated series on Nickelodeon's networks and is the founder of Channel Frederator, Cartoon Central on the Internet, and the Creative Director of Next New Networks. |
 | Sabrina Caluori, VP Social Media & Performance Marketing, HBO Sabrina Caluori is director, social media and marketing, for Home Box Office, responsible for the management of more than 35 HBO properties on Facebook, Twitter and YouTube including the primary brand accounts. She was named to this position in September 2007. An experienced digital marketer with nearly 10 years experience overseeing the development and execution of interactive campaigns for major entertainment properties, she has increased HBO's social media footprint by more than 50% in the past year. Before joining HBO, Caluori was an account director at Deep Focus from 2003 to 2007 where she grew the agencies' billings by over 40%. Her unique ability to marry digital media, creative and publicity into an integrated campaign allowed her to easily win and grow client business with HBO, Miramax, Court TV, Picturehouse and Comedy Central. |
 | Alex Iskold, CEO, GetGlue Alex Iskold is the founder and CEO of GetGlue, the social network for entertainment that rewards fans for checking into their favorite TV shows, movies, music and books with stickers, coupons and discounts. Iskold has established GetGlue as the fast-growing leader in the space through partnerships with top networks, movie studios and other entertainment brands. He is an expert in social entertainment, social networking, semantic Web and cloud computing, and has contributed hundreds of influential technology articles to ReadWriteWeb. Previously, Iskold worked as chief architect for Data Synapse and for IBM, which acquired his first startup, Information Laboratory, in 2003. |
 | Bill Lederer, CEO, Kantar Video William A.(Bill) Lederer is CEO of Kantar Video and a member of the global HQ team of Kantar, the world's leading media and marketing research, insights, and consultancy company. As CEO of Kantar Video, Bill is responsible for building this innovative global company from the ground up, creating VideolyticsTM, the Paid, Owned and Earned measurement solution with the most comprehensive analytics service for tracking and measuring the effectiveness of video ad campaigns and content wherever that video is posted or served. Previously, Bill was Global Chief Development Officer and Chief Operating Officer for Kantar Media Audiences (formerly TNS Media Research) and VP-Corporate Development, Kantar Media (formerly TNS Media North America). Bill's extensive experience includes founding, building, buying, fixing, selling, investing in and serving as a board member of several public and private companies in both B2B and B2C internet, technology, marketing and information services. He has a B.S.B.A in Marketing and Finance from and is a former, long-serving Trustee of Roosevelt University, Chicago, IL. |
 | Brian Mandelbaum, VP Platform Development & Strategy As Vice President of Platform Development and Strategy, Brian spearheads the expansion of AdoTube's video advertising management platform helping streamline the video buying process for agencies and advertisers, architect true multi-screen support and provide continued education to media buyers about opportunities within the digital video space. Mandelbaum most recently served as Vice President, Director of Innovation and Digital Strategy at Cramer-Krasselt/Chicago. His expertise in media strategy, mobile and location-based innovation, creative activation, demand-side platforms and social media has helped create technologies that solve problems experienced by top-tier advertisers. Most notably, he developed and launched a real-time search and display bidding platform that increased revenue for clients such as TransUnion and AirTran Airways. Brian has been a speaker for the Online Publishers Association and has been featured in Mobile Marketer, AdAge, ClickZ and is a blogger for iMediaConnection. Brian received his bachelor of arts in business information technology from Quinnipiac University. |
 | Dina Kaplan, Chief Operating Officer, Blip.TV Dina Kaplan, a co-founder of blip.tv, oversees industry marketing, public relations, finance, key partnerships and human resources for blip.tv. Before blip.tv, Dina was a news reporter with WNBC in New York, Wave3 News (NBC) in Louisville Kentucky and News12 Long Island and New Jersey. Dina won an Emmy for Spot News last summer and in prior years has won Society of Professional Journalists Awards for Deadline Reporting, Service Reporting and Feature Reporting and Associated Press Awards for Best Feature and for Breaking Spot News. Before reporting, Dina produced stories for MTV News about politics, technology and a range of musical acts from Ozzy Osbourne to The Wu-Tang Clan to Jewel. She also helped coordinate MTV's Choose or Lose coverage of the 1996 Presidential Election. |
 | Scott Ferber, Chairman & CEO, TidalTV/Videology Scott has spent his career utilizing mathematics and data analysis to build profitable businesses and products. With the goal of bringing the accountability of digital media to the expanding video space, he founded TidalTV in 2007. Since its launch, TidalTV has grown to become the 3rd highest reaching online video network. Moreover, its video advertising solutions platform, Videology, is now used by some of the world's largest marketers and media agencies to connect brands with their targeted consumers. Prior to his work with TidalTV, most notably Scott founded Advertising.com in 1998. |
 | Nivi Chakravorty, Senior Brand Manager, Unilever Nivi Chakravorty is the Sr. Brand Manager on the Unilever Sauce business that includes iconic brands such as Ragu and Bertolli. For the past year, Nivi has been working on creating an integrated social campaign for Ragu with the goal of creating a long-term conversation with Moms about what it really takes to feed her kids well. The program leverages and links elements of the brand's marketing mix to create a cohesive voice for the brand in the social media space. |
 | Aaron Kechley, Vice President of Products, DataXu Aaron Kechley is a technology business strategist and product innovator with experience spanning numerous industries, from consumer finance and security, to e-commerce and advertising technology. Prior to DataXu, Kechley held product management and technology leadership roles at EMC / RSA and several venture-backed start-ups, including ChoiceStream and HelloWallet.com. Aaron started his career as an economic analyst at the Federal Reserve. |
 | Erik Swain, VP, Operations, SpotXchange Erik brings 16 years of online advertising experience to SpotXchange, centered on Operations, Product and Strategy. He's built and scaled digital media business from early stages, launching three online ad networks for DataLogix, Clearspring and quadrantOne. Erik's digital background spans social media, big portal advertising, digital newspaper efforts and data-driven targeting across Exchanges and DSPs. Most recently he was VP of Operations and Corporate Marketing for DataLogix. |
 | Karl House, Vice President of Sales, DECA As VP, Sales, Karl House is primarily responsible for developing new business and managing sponsorship sales at DECA. His team integrates top-brand advertisers across DECA's digital lifestyle properties. Prior to joining DECA in 2008, Karl served as Group Advertising Director for Money Media, a Financial Times company, where his team generated revenue across a network of prominent financial websites. |
 | Jenna Young, SVP Digital Lifestyle, Weber Shandwick Jenna Young's interests are in conceptual development and high level strategic solutions for clients. She is the SVP of Digital Lifestyle for Weber Shandwick's NY office, and she brings management experience, as well as insight in digital media, social media, mobile, content development, gaming, and a background in traditional advertising. Her role at Weber Shandwick is to act as a creative and strategic lead, empowering clients to invest in new spaces with realistic expectations and successful outcomes. Jenna has worked as Managing Director for the New York office of the Swedish digital agency Great Works, in New Business Development for two MDC agencies, in branded entertainment at The Martin Agency, and freelanced as a founding member of Euro RSCG's Mesner Fuel Europe in Amsterdam. Jenna began her career at Y&R NY on accounts including Jell-O, Miller, Andersen Consulting and Key Bank. |
 | Bonny Bastos, Management Supervisor, Ogilvy & Mather Bonny Bastos is the Management Supervisor on the Ragu business at Ogilvy & Mather. She has an MA in Global Marketing Communications & Advertising from Emerson College, and a BS in Advertising from the University of Florida. Bonny has built her career by working with various brands across B2B and B2C to bring digital and direct marketing initiatives into integrated campaign efforts. Over the past year, her efforts have been focused on working with the Ragu Brand team and partners to bring to life Mom's The Word on Dinner - Ragu's first integrated social campaign. |
 | Zvika Netter, CEO & Co-Founder, Innovid Zvika Netter is Co-Founder & CEO of Innovid, the industry leader in interactive video advertising. As CEO of Innovid, Mr. Netter is responsible for day-to-day operations and focuses on strengthening the company's industry position, strategic relationships, sales and business development. Before Innovid, Netter was the vice president of business development and Ness Technologies, a technology services firm. Prior to that he co-founded NTR, a software company. |
 | Jahn Wolland, Sr. Dir., Online Video & Advanced TV, Microsoft Jahn Wolland is the National Sales Director for Online Video and Advanced TV at Microsoft Advertising. He is responsible for driving sales of Microsoft's Online Video portfolio of assets including , MSN, MSNBC, and original programming as well as their optimization engine for targeted TV buying. Previously at Microsoft, Jahn spent several years in senior sales roles at where he managed accounts such as GE, Verizon, Samsung, Comcast and Starwood as was responsible for the first ever live Video event broadcast on the MSN Homepage. Prior to joining the Digital Media group, Jahn spent 3 years managing Microsoft's Enterprise Software relationship with GE. |
 | Oren Harnevo, CEO, Eyeview Oren Harnevo is the co-founder and CEO of EyeView, a personalized video technology provider. Oren's vision for Eyeview began while simultaneously working on a Bachelor's in Film & Television and a BS.C in Computer Science at Tel-Aviv University. Oren has always been fascinated with measuring the quality of creative video and its effect on viewers using optimization and analytics. Since founding Eyeview in 2007, Oren has led online video campaigns for hundreds of leading brands such as eBay, Verizon, T-Mobile, CapitalOne, Johnson & Johnson, Hotels.com, and more. He has recruited world-renowned investors including LightSpeed Venture Partners and Eric Schmidt. Oren has been working in the technology startup community for over 15 years. Prior to Eyeview, Oren shaped a product used by over 30 million users at 888.com, an online gaming and entertainment solutions provider that went IPO for $1B on the London stock exchange in 2006. |
 | James Percelay, Co-founder, Thinkmodo. A former film producer at "Saturday Night Live" and best-selling humor book author, James Percelay is Co-founder of the viral marketing company, Thinkmodo. Formed just this year with editor/producer Michael Krivicka, the firm has created viral campaigns for clients ranging from 20th Century Fox, to Hearst Magazines, to Relativity Media. The company's unique business model generates millions of dollars in free earned traditional media for clients via online platforms including YouTube and other social media. Thinkmodo's videos have achieved #1 Viewed Viral Video in the World status, and are consistently covered by TV news programs and news periodicals, worldwide. Thinkmodo does not advertise, and generates its business from the same viral philosophy it uses to spread its clients' messaging. |
